New Facebook Requirements for Political Ads
Is your League using paid Facebook advertising to promote VOTE411 or other voter guides? We think that’s great! But starting in June, Facebook is requiring administrators running political or issue ads to complete the following authorization. You will want to start now because this process could take some time. Regular posts to your pages, groups, or events will not change and will not require authorization.
- Page admins and ad account admins will need to submit their government-issued ID and provide a residential mailing address for verification at business.facebook.com/id.
- Facebook will confirm each address by mailing a letter with a unique access code that only the admin’s Facebook account can use.
- Once authorized, advertisers will have to identify which ad account(s) will be used to run ads.
More details and FAQs about this can be found on Facebook’s website HERE.